How to Sell Wholesale Products – Top 6 Tips

Do you want to learn how to sell wholesale? Then, you’re on the right track to hitting new heights of success.

Directly selling your items to c can be a good business concept. However, some firms struggle with marketing and the time and effort required to attract and retain clients.

If you’re in this situation, you might consider selling wholesale to retailers.

You won’t have to worry about managing many individual customers if you sell wholesale. Instead, you’ll be able to sell more things to a smaller number of people simultaneously.

What Is Wholesaling?

Let’s start with a definition of wholesaling.

Selling large quantities of goods to other retailers is known as wholesaling. Wholesalers often sell at a lower cost, making merchants profit.

For example, your neighborhood grocery store obtains its supplies from wholesalers. Wholesalers sell their commodities at a reduced price because the acquisition requires purchasing significantly larger quantities than typical. The business adds a markup to the wholesale price to make a profit on sales.

Contracts with retailers who want to keep a consistent inventory of your products can help you develop a recurring revenue stream as a wholesaler.

Furthermore, you can expand your business by continuing to offer your products to end-users.

One benefit of having a wholesale channel is that you may get sales from individual customers and other businesses.

Best Practices to Start Selling Wholesale Products

Here, we will go through some steps to get your wholesale business started in the right direction.

1. Join A Wholesale Marketplace To Sell Your Products.

Many modern retailers use wholesale marketplaces to find and order products. So, in addition to selling wholesale through your store, you may join some of the most well-known marketplaces to broaden your reach.

Do your homework to verify you’re cooperating with the good market. The top wholesale marketplaces will integrate seamlessly with your existing sales channels, reducing the effort required to reach out to new clients.

2.Partner With Complementary Brands

One of the most significant advantages of selling wholesale is that, unlike traditional retail, you don’t always need a large customer base to scale. However, partnering with complementary businesses in your selected market is a good idea. They can refer your business to their customers (be careful to reciprocate), increasing your exposure and sales.

Consider the types of businesses that best compliment your current product while looking for partners. For example, Stokke, a company that makes baby equipment and cribs, teamed up with Pehr, which sells 100 percent organic bedding, to cross-sell items and increase earnings for both companies.

Finding the ideal wholesale brands with whom to work necessitates some investigation. You’ll need to look for companies that can complement your service and approach them with suggestions for how you may collaborate in a mutually beneficial way.

3. Create a Pricing Strategy

Pricing strategy definition can make or ruin your business. If you overprice your things, they will not sell. However, if you underprice, your company will lose money and may not be able to stay afloat.

Fortunately, there is a rather set-in-stone price regulation regarding wholesaling. In general, sellers should receive a 50% reduction off the retail price. If the MSRP is $50, the wholesale price will be $25.

To be profitable and competitive, wholesalers often set a profit margin of at least 50%. Your profit margin is the amount of money left over after all associated expenditures have been deducted. So, if an item’s unit cost is $15, you’d set the wholesale price at or above $30 to get a 50% profit margin. Customers would then be charged $60 for the item.

4. Attend a Tradeshow

Networking at trade fairs is one of the most acceptable methods to discover new wholesale prospects and collaborative alliances.

Networking is an excellent tool for every merchant, particularly those who want to sell wholesale. Attending local trade exhibitions in your business puts you in contact with people purchasing and selling products related to your portfolio.

5. Use Incentives to Encourage Buying

Consumers aren’t the only ones that benefit from incentives and special deals. Businesses want to know they’re receiving a decent bargain, too. As a result, most wholesalers will always give their customers a bigger discount if they buy more products. So if you’ve started looking for retailers who could be interested in your products, you can use incentives to increase your chances of conversion.

A common alternative for a customer’s first order is to provide larger discounts or promotions (first impressions are everything). Other possible incentives include:

  • Setting low minimum order requirements so that companies can start with a smaller purchase
  • Offering free shipping when someone orders a specified amount (in a specific location)
  • Providing a range of payment terms, including monthly subscription costs
  • Offering bundle deals when people buy certain bulk items together
  • Giving customers free samples and testers

Some wholesalers can also provide dropshipping services, in which businesses sell products on their websites and then rely on the wholesaler to deliver the item to the final customer.

6. Use the Right Tool or Software for Online Selling

The most important thing while wholesaling is the tool or software a business uses for online selling. Traditional sales software and general-purpose customer relationship management (CRM) software share many uses with sales tracking software, which is part of the larger family of sales force enablement and sales force automation software. The easiest way to lock your online store is through your e-commerce platform. Some prominent examples of wholesaling software apps are Bold Custom Pricing: wholesale, Wholesale Club, Wholesale Gorilla, Wholesale and Custom pricing, and CreamSoda.

Cream Soda is a fantastic platform for merchants looking to sell wholesale. Cream Soda is sales tracking software that helps you stay on top of your leads. Having new leads and maintaining them is always a priority of every business. You can store important information about your leads in your pipeline. Store owners can sell through specific categories on the site to reach the relevant audience. You can even choose which merchants you want to collaborate with. In addition, they provide all the right tools to ensure effective communication among sales teams and clients.


Selling wholesale is a very profitable business model that prioritizes brand development and product advancements over direct consumer sales (unless you are both the wholesaler and the retailer). Beginning a wholesale business differs from starting a retail business, and this guide will show you how to get your wholesale business up and running and produce sales. Hopefully, the practices above will help you sell more consistently.