20 of the Best Email Marketing Services for Small Businesses

marketing automation

Email marketing is an essential component of any digital marketing campaign, and it’s a relatively low-cost method of communicating with your customers. That said, you don’t have to be a marketer to use email marketing effectively. In fact, it’s one of the easiest marketing methods to use, and it’s a good idea for almost any business to be using it.

If you need help creating an email marketing campaign, you obviously have many options to consider.

In this article, we’re going to look at some of the best email marketing tools available to help you get started.

Email marketing tools have come a long way in the past decade. A lot of email marketing tools are simple, but they also offer a lot of power, and can save you a lot of time and effort.

If you’re thinking about using email marketing tools, then the first thing you’ll need to do is to find the best tool for your needs.

1. Sendinblue

Sendinblue is a service that focuses on the needs of small and medium-sized businesses and allows users to set up professional emails in a short time. They use an easy-to-use interface and focus on helping businesses and brands get closer to their audience. It is a service that is geared towards B2B marketing and has specific integrations for marketing automation and CRM. The platform can also be used for email marketing, newsletters, and webinars. What makes Sendinblue a great email marketing service to invest in is the excellent value for money and the various options available for businesses and brands of all sizes.

2. ActiveCampaign

ActiveCampaign offers several paid plans, starting at $11 per month. If you’re looking for a platform with a more robust suite of marketing tools, including mobile marketing, then ActiveCampaign may be a good choice. ActiveCampaign offers a great dashboard and, most importantly, it’s a drag-and-drop tool. It’s one of the easiest email marketing tools to use. It also has an email auto-responder feature to keep in touch with leads, making it an excellent choice for businesses who want to automate the follow-up process.

3. CreamSoda

CreamSoda (that’s us!) automates the end-to-end process of collecting, organizing, and automating the email marketing process without any human intervention. This service requires a one-time setup to generate leads on autopilot.

The email automation is currently handled through seamless integration with Mailchimp. However, CreamSoda will be releasing automated email sequencing and workflow features in a few months.

With prices starting at $6 per month, it is one of the cheapest email marketing services on the internet that provides robust features and options.

4. Drip

Drip is a service that allows you to design and create automated email campaigns. However, it is important to note that it is not an email marketing platform but a tool that helps you with automation. It allows you to create email marketing campaigns, landing pages, lead-generation pages, and more. In addition to that, Drip is available as a paid service, which starts at $19 per month.

5. Intercom

Intercom is a tool you can use to communicate with your audience and gather feedback. It has an in-depth analytics section that allows you to learn how your customers are interacting with your emails. Intercom’s pricing starts at $67 per month billed annually and has a 14-day free trial period.

6. Mailchimp

Mailchimp is the most popular email marketing service in the world. It’s one of the few that allow you to send ad-supported emails to customers without paying an annual fee. If you don’t want to pay a monthly fee, you can use their free plan. Mailchimp also has a feature called templates, which allows you to create email templates for many different emails. This service allows you to set up multiple templates, send automated emails, and more. 

7. Smash Balloon

Smash Balloon is an email marketing automation platform focusing on customer service. It allows you to manage your contacts and automate your email marketing. You can also send emails to your customers with a simple drag-and-drop interface. It is also fully customizable, so you can make it your own. You can change the email content, color, font, and even the layout. It’s one of the best tools for sending custom newsletters to your customers.

8. Autopilot

As the first tool on our list to be acquired by Salesforce, Autopilot is the perfect choice for small to medium-sized businesses looking to quickly and easily create beautiful email campaigns and landing pages without having to use a separate platform. Autopilot is built on the same philosophy as HubSpot and ActiveCampaign – which is to say that it’s a complete marketing automation platform that also has a CRM built-in. And like HubSpot and ActiveCampaign, Autopilot has one of the best email marketing automation builders I’ve seen. Autopilot does, however, have a few quirks. Firstly, it’s incredibly simple to use but not quite as powerful as some of the other tools on this list.

9. MailerLite

Comparing email marketing software based on cost alone is a dangerous game. What differentiates a $100/month tool from a $20/month tool? Sometimes very little, sometimes a lot. HubSpot, for example, may charge 10X more than most email marketing tools, but they offer an all-in-one marketing & sales platform that includes everything from landing pages and live chat to a social media management tool and CRM. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market. That’s why it’s important to look at all factors to ensure that you’re buying the right tool for the job, rather than the cheapest.

10. HubSpot

HubSpot’s support is world-class. They’ve also managed to integrate the support experience with the product experience so that when you click on the support icon on the top right of the dashboard, you’re brought straight into a tutorial. There’s also a free option for enterprise customers, but the best thing about HubSpot’s support is that they’ve committed to an extended trial period. After a trial period of a few weeks, you can extend the trial for another few weeks if you’re not satisfied with the product. This is unheard of for any other email marketing tool. It’s also worth pointing out that HubSpot’s documentation is excellent, with clear, easy-to-follow examples and plenty of videos.

11. Mailjet

Mailjet is a well-known email marketing tool that offers a free and paid plan. The free plan comes with a feature-packed email marketing tool that can help you automate the sending of emails, track your email performance, and identify your most valuable subscribers. It comes with an email builder, where you can design your emails in the same drag-and-drop editor used to design landing pages. You can utilize its automatic email scheduler to schedule emails at the right time based on your customers’ convenience. You can even include coupons, discounts, referral links, and other valuable offers to increase your conversions.

12. Senderify

This free email marketing tool is like having a virtual assistant to help you craft your emails. You’ll need to sign up and pay for Senderify’s email marketing platform, but you’ll get access to tons of features to help you send a variety of emails that can boost your ROI. The tool enables you to create a variety of templates, insert images, and optimize for different email services. A mobile-first feature also helps you ensure that your emails look good on smartphones. It also integrates with Zapier, which means you can automate tasks, too. What makes Senderify unique is that it doesn’t just help you craft and send email messages. It also helps you manage your email lists, and it lets you build drip campaigns that automatically send emails to subscribers over time. While the free version is limited to 100 contacts, you can upgrade to a paid plan with more features and better customization options.

13. Campaign Monitor

Campaign Monitor has all the features you need to create an effective email marketing campaign. They also have excellent customer service and support. And, for a free trial, you can get a month of their top-rated plan. You can also opt for the Unlimited plan for $29.99 per month.

14. Constant Contact

Constant Contact offers a variety of email marketing tools and features to help you make the most of your campaigns. Their plans start at $20 per month for unlimited emails.

15. Outfunnel

When a prospect interacts with your brand, they enter your funnel. Once they’ve entered your funnel, it’s possible to get them to take action. This is the Outfunnel. The Outfunnel is where you can track conversions, from simple to complex, so you can know what is working and what isn’t. You can track the prospect’s journey through the funnel, from their initial interest in your brand to the final sale. You can see what is working and what isn’t, which can be used to improve your marketing efforts. 

16. EngageBay

EngageBay is a marketing automation tool that helps you understand your customers and prospects and gives you the power to deliver content that connects with them. EngageBay has a broad range of features, including a customizable landing page builder and a customizable landing page builder and customizable landing page builder, and a customizable lead form builder. The platform is robust and simple to use. 

17. FunnelTrainer

FunnelTrainer is a tool that helps businesses to improve their conversion rates. It works by providing insights into the effectiveness of your landing pages, including visitor traffic, user engagement, and page content. It can track all of the pages of your website and analyze the behavior of the visitors on them. FunnelTrainer is one of the only tools to help you improve your website’s conversion rates.

18. AWeber

AWeber is an Email Marketing service ideal for both small businesses and medium-sized enterprises. The platform is free, but you can upgrade to paid plans that start at $ 20/month. AWeber is also a great tool for CRM integration and offers a variety of templates for creating emails. AWeber’s primary advantage is the ease of use, even for beginners. This platform is simple and easy to use, and it is designed to meet the needs of even the most demanding customers.

19. OptinMonster

OptinMonster is one of the most powerful and complete email marketing tools on the market. Its intelligent campaign builder and template library, along with a vast set of advanced features, make this a great email marketing tool. OptinMonster allows you to create beautiful emails that can be quickly sent to customers and clients, even when you have limited resources. The platform’s drag-and-drop email builder will enable you to customize your emails and create compelling campaigns with the help of pre-built email templates. What makes OptinMonster an excellent email marketing service is the campaign automation features it offers. You can create highly personalized campaigns that are completely automated. With OptinMonster, you can make a full-fledged email marketing campaign with a single click. OptinMonster’s pricing starts at $14 per month.

20. GetResponse

GetResponse is an email marketing platform that can be used by small and medium-sized businesses and, more generally, by those who have just started a new business. But even big corporations, including Ikea and Unicef, use GetResponse to create powerful, simplified emails in one easy-to-use tool.

Email marketing is a great way to stay in touch with your customers, and the best email marketing services can help you do that at a very affordable price. Here are 20 of the best email marketing services for small businesses.

Email marketing is an effective way to keep your audience engaged with your brand. It allows you to communicate with your audience over time. Email marketing is a great way to reach your audience on a personal level. Many email marketing services are available to small businesses that will help you connect, inform, and convert your audience.